The Women's Candidacy Initiative is a bridge between political participation as party members and social activism through non-governmental organisations. It is about creating the space for women to participate in politics, expanding the currently existing opportunities to impact at the political level so that Malaysians end up with a larger number of politically experienced women, who then could chose where to invest their abilities. Currently, if you want to contribute politically, you have to make important political choices first, before you can access the opportunity to learn more. As this can be an intimidating process in itself, many women often opt out of politics at a very early stage. It is our hope that our Initiative would aid in lessening this fear of politics, and make it accessible enough to include a broad level of participation for women.

The WCI recognises that there is an entire array of meaning to the term 'politics'. Being political is a means by which all sections of society can negotiate for power and decision making and have a voice in the conduct and business of the nation, not necessarily by participating in Parliamentary politics. The WCI has consciously chosen to focus on parliamentary politics, so that women can affect change at the highest level of national policy.

The objectives of the Women’s Candidacy Initiative (WCI) are to:

increase the awareness of the general public about women’s concerns and needs regarding more equitable attitudes, policies and laws

promote the participation of the general public, especially women, in decision-making and electoral processes

support women into decision-making positions and to hold office in the democratic process, in Parliament and in the Government.